GRANDMA

TitleGRANDMA
BrandSKODA AUTO INDIA
Product / ServiceSKODA RAPID LEISURE
CategoryB03. Illustration
EntrantBBH COMMUNICATIONS INDIA Mumbai, INDIA
Entrant Company BBH COMMUNICATIONS INDIA Mumbai, INDIA
Advertising Agency BBH COMMUNICATIONS INDIA Mumbai, INDIA
Production Company BLACK SHEEP LIVE Mumbai, INDIA

Credits

Name Company Position
Russell Barrett BBH India Chief Creative Officer
Puneet Kapoor BBH India Executive Creative Director
Russell Barrett BBH India Creative Director
Manish Darji BBH India Art Director
Yohan Daver BBH India Copywriter
Manish Darji BBH India Illustrator
Sushma Joseph Black Sheep Live Editor
Hitesh Kalia BBH India Agency Executive Producer
Sushma Joseph BBH India Agency Executive Producer
Rishit Mehta BBH India Agency Executive Producer
Anirban Mukherjee BBH India Account Director
Suravi Pradhan BBH India Account Manager
Kanishk Kabiraj BBH India Account Planner
Manish Darji Black Sheep Live Director
Sushma Joseph Black Sheep Live Director

Brief Explanation

The challenge was that nobody (outside of advertising) ever shares a radio spot online.

The Brief

We were asked to create a series of radio spots to launch the limited edition Skoda Rapid Leisure. The spots were very well received, but we wanted to reach a wider audience.

How the final design was conceived

We decided to convert the audio spots into visually interesting digital content. The technique tries to capture our message of 'What's behind you, often changes what lies ahead'.

Indication of how successful the outcome was in the market

Thousands saw them on YouTube. They were picked up by blogs, websites and magazines. And most importantly, the limited edition Skoda Rapid Leisure was sold out in less than three months after launch.