Title | HANDS ON SEARCH |
Brand | YAHOO! JAPAN |
Product / Service | YAHOO! JAPAN |
Category | C01. Brand Environments |
Entrant | HAKUHODO KETTLE Tokyo, JAPAN |
Entrant Company | HAKUHODO KETTLE Tokyo, JAPAN |
Advertising Agency | HAKUHODO KETTLE Tokyo, JAPAN |
Production Company | AID-DCC Osaka, JAPAN |
Name | Company | Position |
---|---|---|
Kazuaki Hashida | HAKUHODO Kettle Inc. | Creative Director |
Kyosuke Taniguchi | Dot By Dot Inc. | Creative Director |
Shota Hatanaka | HAKUHODO Kettle Inc. | Planner |
Chiharu Shimizu | HAKUHODO Kettle Inc. | Planner |
Yusuke Tominaga | Dot By Dot Inc. | Planner |
Saqoosha | Dot By Dot Inc. | Technical Director |
Takayuki Kitai | Katamari Inc. | 3d Printing Director |
Yuichi Takatani | Katamari Inc. | Art Director |
Kenjiro Nakayama | Katamari Inc. | Designer |
You Tanaka | Katamari Inc. | Design Engineer |
Kenji Mori/Yuka Hatae/Kiki Hasegawa | Katamari Inc. | Developer |
Takanobu Izukawa | Katamari Inc. | System Engineer |
Masashi Ohashi | Katamari Inc. | Sound Designer |
Kenichi Seki/Keitaro Kamijo/Kojiro Matsumoto | AID/DCC Inc. | Producer |
Hiroshi Kondo | Movie Director | |
Toshiyuki Takei | TOKYO/TAIYO KIKAKU Co./Ltd. | Movie Producer |
Ryosuke Toyama/Takahide Uchibori/Hiroshi Kondo | Camera | |
Akari Tatsumi | TOKYO/TAIYO KIKAKU Co./Ltd. | Mixer |
Audio Force | AUDIO FORCE | Music |
Hiroaki Sakai/Takashi Uno/Saeko Kawano | TOW/P/Point | Event/Pr Director |
We took on the challenge of designing the search system of the future. To create the search system of the future everyone can benefit from by adding the idea of human touch, rather than just outright devotion to interactivity.
Search market leader Yahoo! JAPAN wants to improve its brand image as a leader in its field.
We created a new design that entails giving form to one’s curiosity, right in front of them. A future where things spoken as words then materialize right in front of you. Going beyond just seeing and listening, to actually adding the sense of touch to search. This is our Hands On Search system. We gave meaning to simple 3D printing through the power of idea. First, in order to get the children of the schools for the blind to use the innovation, we designed the machines according to the children’s physical characteristics.
Yahoo! released Hands On Search as an open source application. The Japanese government, through the Ministry of Education, Culture, Sports, Science and Technology, then agreed to provide funds to convert the project’s 3D data into study material. This innovation thus is now an educational one, going from a single service to a vital piece of social infrastructure. Support results are as follows. *3D database now contains over 100,000 entries *More than ¥1 billion in publicity in Japan; large worldwide exposure *According to research, 92% of people engaged with this project have increased loyalty to Yahoo! JAPAN.