SAMSUNG INNOVATION MUSEUM

TitleSAMSUNG INNOVATION MUSEUM
BrandSAMSUNG ELECTRONICS
Product / ServiceEXHIBITION HALL
CategoryC01. Brand Environments
EntrantCHEIL WORLDWIDE Seoul, SOUTH KOREA
Entrant Company CHEIL WORLDWIDE Seoul, SOUTH KOREA
Advertising Agency CHEIL WORLDWIDE Seoul, SOUTH KOREA

Brief Explanation

Challenge: Refrain from only communicating about Samsung Electronics’ history and its products Key objective: Communicate Samsung Electronics’ contributions to the electronics industry and innovation, as well as its history and products

The Brief

Our client, Samsung Electronics, wanted to build a public space that can communicate the history and the future of innovations brought by the electronics industry.

How the final design was conceived

Samsung Innovation Museum (S/I/M)'s design is meant to reflect the improving quality of life. Each floor’s design expresses the different stages in innovation. In addition, for the public's convenience, S/I/M was designed with the flow of traffic in mind, starting from 5th floor and moving downwards as one heads to the end of exhibition.

Indication of how successful the outcome was in the market

Since the opening of S/I/M in 2014 April 21st, attendance has exceeded 16,000. The purpose of visit varies from business relations (49%), diplomatic relations (38%) to education (6%). Samsung Innovation Museum is known as one of the many tourist attractions in Korea; international visitors make up 44% of total visits. S/I/M has also been introduced in a number of international news media such as The Verge, USAToday, Engadget, and Wall Street Journal.