JAPAN TABLE 2014

Short List
TitleJAPAN TABLE 2014
BrandORGANIZING COMMITTEE FOR THE 2014 WORLD TABLE TENNIS CHAMPIONSHIPS IN TOKYO
Product / ServiceZEN-NOH 2014 WORLD TEAM TABLE TENNIS CHAMPIONSHIPS IN TOKYO
CategoryA06. Promotional Items
EntrantDENTSU Tokyo, JAPAN
Entrant Company DENTSU Tokyo, JAPAN
Advertising Agency DENTSU Tokyo, JAPAN

Credits

Name Company Position
Yutaka Ito Dentsu Inc. Senior Producer
Riichiro Onodera Dentsu Inc. Creative Director
Yusuke Imai Dentsu Inc. Art Director
Kyoko Nukui Dentsu Inc. Copywriter
Isao Taniguchi Dentsu Inc. Copywriter
Shiho Yamamoto Dentsu Inc. Copywriter
Susugu Watabe Taki Corporetion Designer
Takuya Iimura Taki Corporetion Designer
Kotaro Tsujimoto Freelance Photographer
Daisuke Isozaki Vons Photo Retoucher
Yumeno Suzuki Dentsu Creative Force Inc. Creative Producer
Tomoko Miyaji Dentsu Creative Force Inc. Creative Producer

Brief Explanation

IDEA: To create a sense of unity among the event site, we kept every design aspect regarding the event strictly consistent – from advertisements, venue decor, official goods and even the medals.

The Brief

MISSION: To create a sense of unity among the event site, we kept every design aspect regarding the event strictly consistent – from advertisements, venue decor, official goods and even the medals.

How the final design was conceived

“TABLE” is where people gather. The copy “JAPAN TABLE” suggests a new perspective to see the World Championships as a “table” that brings the world together and simply have a good time during their stay. The logo design is a single table tennis ball placed right in the center of the Japanese flag that is made to look like a table. This is the visualization of “JAPAN TABLE”. Using the design inspired by the logo, we kept the entire art direction consistent for every event-related item, from staff IDs to guest give-aways.

Indication of how successful the outcome was in the market

To create a sense of unity among the event site, we kept every design aspect regarding the event strictly consistent – from advertisements, venue decor, official goods and even the medals.