Title | JAPAN TABLE 2014 |
Brand | ORGANIZING COMMITTEE FOR THE 2014 WORLD TABLE TENNIS CHAMPIONSHIPS IN TOKYO |
Product / Service | ZEN-NOH 2014 WORLD TEAM TABLE TENNIS CHAMPIONSHIPS IN TOKYO |
Category | A01. Posters |
Entrant | DENTSU Tokyo, JAPAN |
Entrant Company | DENTSU Tokyo, JAPAN |
Advertising Agency | DENTSU Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Yutaka Ito | Dentsu Inc. | Senior Producer |
Riichiro Onodera | Dentsu Inc. | Creative Director |
Imai Yusuke | Dentsu Inc. | Art Director |
Kyoko Nukui | Dentsu Inc. | Copywriter |
Isao Taniguchi | Dentsu Inc. | Copywriter |
Shiho Yamamoto | Dentsu Inc. | Copywriter |
Susugu Watabe | Taki Corporetion | Designer |
Takuya Iimura | Taki Corporetion | Designer |
Kotaro Tsujimoto | Freelance | Photographer |
Daisuke Isozaki | Vons | Photo Retoucher |
Yumeno Suzuki | Dentsu Creative Force Inc. |
To get people more excited about the 2014 World Team Table Tennis Championships in Japan, we made the poster. Moreover,using the design inspired by the logo, we kept the entire art direction consistent for every event-related item, from staff IDs to guest give-aways.
To get people more excited about the 2014 World Team Table Tennis Championships in Japan.
“TABLE” is where people gather. The copy “JAPAN TABLE” suggests a new perspective to see the World Championships as a “table” that brings the world together and simply have a good time during their stay. The logo design is a single table tennis ball placed right in the center of the Japanese flag that is made to look like a table. This is the visualization of “JAPAN TABLE”. This poster is the host country’s sincere message for the contenders, audience, and visitors from around the world.
To create a sense of unity among the event site, we kept every design aspect regarding the event strictly consistent – from advertisements, venue decor, official goods and even the medals.