CELEBRATING A SMALL WORLD

TitleCELEBRATING A SMALL WORLD
BrandDENTSU MALAYSIA
Product / ServiceDENTSU MALAYSIA
CategoryB02. Typography
EntrantDENTSU MALAYSIA Kuala Lumpur, MALAYSIA
Entrant Company DENTSU MALAYSIA Kuala Lumpur, MALAYSIA
Advertising Agency DENTSU MALAYSIA Kuala Lumpur, MALAYSIA
Production Company GRAFIKSCAN PRINT SERVICE Kuala Lumpur, MALAYSIA

Credits

Name Company Position
S.p. Lee Dentsu Malaysia Executive Creative Director
K.c. Aui Dentsu Malaysia Creative Director
S.p. Lee Dentsu Malaysia Copywriter
Hisham Jalil Dentsu Malaysia Head Of Design
Sim Fui Wah Dentsu Malaysia Senior Designer
Ng Siew Khian Dentsu Malaysia Senior Designer
Yap Jiad Li Dentsu Malaysia Designer
You Chen Kiat Dentsu Malaysia Designer
Wong Yuen Shiong Dentsu Malaysia Designer

Brief Explanation

Idea: A diary of 365 public holidays. Each date highlights a holiday somewhere in the world. Challenges: Searching online, identifying and cross-checking the validity of the holidays was the first challenge. The second challenge was crafting the fonts and designs which were relevant to each celebration. The graphics had to be legible when shrunk. While each font had to be unique, they also had to be consistent. For the planner pages, we wanted a design that was unconventional yet practical.

The Brief

Background: To celebrate the diversity of cultures in which a global network such as Dentsu operates in.

How the final design was conceived

Solutions: A colour palette and illustration style guide was created to maintain consistency among all the designers working on the project. A simplified illustration style was adopted when designing the letters. Each letter had to retain details to make them more interesting to look at when blown up. When the whole type family is laid out in sequence, the holidays can be observed to be in chronological order. A straightforward layout was adopted for the weekly planner pages, but made quirky with the spiralling holiday names.

Indication of how successful the outcome was in the market

Everyone loved the diary!