SOUNDS OF COLOUR

Short List
TitleSOUNDS OF COLOUR
BrandORBIS
Product / ServiceCHARITY
CategoryA06. Promotional Items
EntrantLEO BURNETT HONG KONG, HONG KONG
Entrant Company LEO BURNETT HONG KONG, HONG KONG
Advertising Agency LEO BURNETT HONG KONG, HONG KONG

Credits

Name Company Position
Connie Lo Leo Burnett/Hong Kong Chief Creative Officer
Brian Ma Leo Burnett/Hong Kong Executive Creative Director
Alfred Wong Leo Burnett/Hong Kong Executive Creative Director
Kit Chow Leo Burnett/Hong Kong Senior Art Director
Jason Yu Leo Burnett/Hong Kong Art Director
Liyo Wu Leo Burnett/Hong Kong Art Director
Ray Nam Leo Burnett/Hong Kong Copywriter
David Wei Leo Burnett/Hong Kong Brand Director
Carl Fung Leo Burnett/Hong Kong Brand Manager
Samson Tsang Leo Burnett/Hong Kong Brand Manager
Priscilla Liu Leo Burnett/Hong Kong Brand Executive
Audrey Chee Leo Burnett/Hong Kong Planner
Jae Soh Creative Director
Greg Sutcliffe Copywriter
Nico Ng Playon Creative Ltd Photographer
Pong Law Jubal Music Acadamy Music Composer

Brief Explanation

People always think that, Colour doesn’t exist in the Blinds world. In people’s minds, colour doesn't mean anything to the Blind. The truth is, the Blind have “heard” about colour: blue is sky, and green is grass etc. They are told that colour is wonderful. They have imagination on colour and they still hope that one day they can experience the beauty of it. Orbis wants to change people’s perception, and let everyone hear the Blinds' desire on seeing colour.

The Brief

In 30 years, Orbis is dedicated to helping people see. This year, they plan to use “let everyone see colour” as its fundraising theme.

How the final design was conceived

To let everyone realise the beauty of “invisible colours”, music is the best medium. We created “Sounds of Colour”, which invited the Blind to express their colour imagination, then translating those messages into Braille. Jointly arranged by a blind musician with a musician with sight, the Braille became 7 songs of colour, illustrated through the music box. Each piece represents one colour, each note represents their wish to see colour. We sold the Braille strip together with the music box, and included a text message inside each strip; we spread our wish to everyone.

Indication of how successful the outcome was in the market

The first batch of “Sounds of Colour” was sold publicly. Contributions were enough to aid 3,066 blind people within one week. Free media worth approximately US$100,000 earned. Most importantly, through “Sounds of Colour”, we let people feeling the “invisible beauty” of colour.