|Product / Service||SPORTS SHOP|
|Entrant||SAATCHI & SAATCHI Petaling Jaya, MALAYSIA|
|Entrant Company||SAATCHI & SAATCHI Petaling Jaya, MALAYSIA|
|Advertising Agency||SAATCHI & SAATCHI Petaling Jaya, MALAYSIA|
|Sathi Anand||Saatchi/Saatchi Malaysia||Executive Creative Director|
|Sathi Anand||Saatchi/Saatchi Malaysia||Copywriter|
|Sathi Anand||Saatchi/Saatchi Malaysia||Art Director|
|Lim Seng Seong||Saatchi/Saatchi Malaysia||Art Director|
|Lim Seng Seong||Saatchi/Saatchi Malaysia||Designer|
|Mindy Lim||Saatchi/Saatchi Malaysia||Copywriter|
|Fang Woei Yang||Saatchi/Saatchi Malaysia||Designer|
|Nicholas Soh||Saatchi/Saatchi Malaysia||Designer|
|Chia Kia Kiat||Saatchi/Saatchi Malaysia||Illustrator|
|Gavin Teoh||Saatchi/Saatchi Malaysia||Associate Account Director|
|Paramjit Kaur||Saatchi/Saatchi Malaysia||Production Manager|
|Elle Chang||Saatchi/Saatchi Malaysia||Production Executive|
|Mohd Faris Abu Bakar||Saatchi/Saatchi Malaysia||Researcher|
In Malaysia, we literally live to eat. We enjoy our calorie-rich diet on a daily basis by consuming way beyond the recommended intake for a regular man or woman. So getting Malaysians to give up their love for food was definitely out of the question. We had to find another way to help them stay healthy.
Stop urban Malaysia from becoming an increasingly obese society.
There was actually a simple solution to the predicament, and it was running. Running is known to be the best way to burn off access fat, and we did it all the time when we were kids. To dramatize the idea, we then created illustrations of our guilty pleasures left behind along running routes within the urban landscape, urging Malaysians to simply get out there and Run It Off.
The posters became a hit. Netizens began sharing pictures of the posters frequently. Conversations on weight loss and running as a solution were dominating the social media. Beyond parks and running tracks, we also started witnessing more and more people running freely around the city.