| Title | A DREAM JOURNEY IN TAIPEI |
| Brand | TAIPEI EXPO FOUNDATION |
| Product / Service | CITY MARKETING & EXHIBITION |
| Category | C01. Brand Environments |
| Entrant | TECHART GROUP Taipei City 106, Taiwan (R.O.C.), CHINESE TAIPEI |
| Entrant Company | TECHART GROUP Taipei City 106, Taiwan (R.O.C.), CHINESE TAIPEI |
| Advertising Agency | TECHART GROUP Taipei City 106, Taiwan (R.O.C.), CHINESE TAIPEI |
| Name | Company | Position |
|---|---|---|
| Hui Hsiu Lin | Techart Group | General Manager |
| Chien Hsin Tu | Techart Group | Deputy General Manager |
| Penny Hsu | Techart Group | Project Manager |
| Nancy Chou | Techart Group | Senior Project Manager |
| Yawen Yeh | Techart Group | Project Manager |
| Erica Wu | Techart Group | Project Manager |
| Andrew Shieh | Techart Group | Sales Director |
| Margaret Wang | Techart Group | Account Executive |
| Mu/Mu Wang | Techart Group | Administrative Manager |
| Zueia Lu | Techart Group | Multimedia Designer |
| Zero Chen | Techart Group | Multimedia Designer |
| Julia Hsu | Techart Group | Interface Designer |
| Yu Hsiang Tsai | Techart Group | Technical Director |
| Ching Ping Hsieh | Techart Group | System Engineer |
| Chineh Wen Yang | Techart Group | Technical Engineer |
| Prolong Lai | Techart Group | Installation Designer |
| Mudu Yang | Techart Group | Assistant Engineer |
| Julia Ou | Techart Group | General Manager |
| Bonnie Tseng | Techart Group | Associate Account Director |
| Vincent Chang | Techart Group | Associate Planning Director |
Taiwanese gradually lose their enthusiasm in exploring the world around them, while spending more time working. The goal of this city marketing campaign is to recall Taiwanese how beautiful their living environment is, and to rekindle their original passion to make their childhood dream reality.
Taipei, as the design capital of Taiwan, is full of creativity. It is also well known for its advanced development in technology. Taipei city government tries to build the connection between high-tech innovative services and citizens daily lives.
A dream journey in Taipei, which is a special exhibition designed as an Island of Dreams. Beyond the sound, lighting and multi-media interactive sensor and detector, the exhibition demonstrates the latest mobile technology, allowing visitors to create a personalized story and a brand new experience with the help of a smart phone.
This Exhibition is the first mobilized intelligent pavilion in Taiwan. With the smart touring companion in hand, visitors experience a unique, customized journey through time and space. It is a journey of self-discovery, of rekindled passion and heart, and of a renewal that stokes the fires for tomorrow’s action!