WEB BELLMARK

TitleWEB BELLMARK
BrandWEB BELLMARK ASSOCIATION
Product / ServiceWEB BELLMARK
CategoryB01. Logo Design
EntrantTUGBOAT Tokyo, JAPAN
Entrant Company TUGBOAT Tokyo, JAPAN
Advertising Agency TUGBOAT Tokyo, JAPAN
Advertising Agency 2 HAKUHODO Tokyo, JAPAN

Credits

Name Company Position
Yasumichi Oka TUGBOAT Creative Director
Kengo Kato TUGBOAT Art Director
Toru Kimura Copywriter
Jun Goto TUGBOAT Graphic Designer

Brief Explanation

We proposed this popular aid to launch new service on web to help children and schools damaged by 2011 Great east Japan earthquake.

The Brief

Bellmark is a non-profit organization set up to help schools buy teaching materials and equipments. Schools, PTA or people who support schools collect the marks and then redeem them to receive credits for their school.

How the final design was conceived

New logo is developed to innovate the strong brand. To people to reach out a hand to victims of the quake, the logo added a hand to ring the bell of hope.

Indication of how successful the outcome was in the market

Launched on August 2013 and by March 2014 the online membership reached 7,000 people and counting.