The Campaign

REA online content video was housed within client’s YouTube and Website (purely online). As we didn't partner with any other media providers s for this content, there was no restrictions applicable within the broader Australian media regulations. In terms of broader Australian landscape, there are no restrictions, as yet, as branded content is such a new medium.

Results

We encouraged the new media brand to break with convention and embrace Christmas – a time when the real estate world traditionally winds down, and in turn, capture the hearts of everyone searching for a home, inn or stable. "A Moving Miracle” was a four part web series about Mary and Joe, a young Australian couple forced to find a new place on the verge of having their first child. The content was engaging and cost-effective. The timeless search for a home was again an idea that got Australian’s talking

Audiences were directed to content via both bought and owned social media. realestate.com.au’s blog was also utilised, used to both promote new instalments, as well as acting as the driver for consumers to further experience the range of products featured in each episode.

Our humble $25,000 media spend commencing December 20th helped generate in excess of 80000 hits over 5 days, a Cost Per View of less than 30 cents and an additional 10,000 likes on the brand’s FB page.