THE BUSINESS CARD YOU WILL NOT DISCARD

TitleTHE BUSINESS CARD YOU WILL NOT DISCARD
Brand500.COM
Product / ServiceDIGITAL LOTTERY
CategoryA03. Stationery
EntrantCHEIL OPENTIDE Beijing, CHINA
Entrant Company CHEIL OPENTIDE Beijing, CHINA
Advertising Agency CHEIL OPENTIDE Beijing, CHINA

Credits

Name Company Position
Jack Hao Cheil Opentide Group Creative Director
Fido Jia Cheil Opentide Senior Art Director
Leon Zhang Cheil Opentide Senior Creative Director
Lori Yang Cheil Opentide Copywriter
Leon Liang Cheil Opentide Art Director

Brief Explanation

Target clients among the electronic commerce companies often ignore the business cards of 500.com after ceremonial meetings because of their inadequate knowledge of new digital lottery. Therefore, to make our target clients interested in online lottery and be willing to learn 500.com’s digital lottery service initiatively, should be the first step towards collaboration.

The Brief

500.com is the first digital lottery company in China. As a representative of a newly-emerging industry, how could 500.com make a deep impression on clients?

How the final design was conceived

We redesigned business cards of 500.com and made them the first lottery business cards in the world! Each business card had a set of China Sports Lottery Super Lotto numbers, which could directly participate in the winning announcement for the whole year 2014. After winning the prize, clients could dial the manager’s number and claim it at any time. Now, clients wouldn't forget 500.com so easily.

Indication of how successful the outcome was in the market

Among over 1,500 VIP clients who received our business cards, 83% of them used the lottery number on those cards, and 67% established a long-time partnership with service personnel. 500.com successfully made a deep impression on VIP clients and further pushed its business consultation and the increasing of sales. Consequently, it smoothly launched extensive cooperation with several Chinese famous electronic commerce companies, including Baidu, Alipay, and China Mobile. The number of 500.com’s online active users has jumped sharply from 374,000 to 894,000, and the net revenue of 500.com has gone up 38.9%, reaching 15.9 million USD, which was greatly out of Wall Street analysts’ expectation (calculated by American Generally Accepted Accounting Principles).