Brief Explanation

To bring the organic flavour of the countryside to urbanites, hungry for new food experiences.

The Brief

Hunter Gatherer - A Passion For Delivering The Finest Produce Direct To Your Door. To create an identity for a unique food delivery service. Alex Hutchison came to us with an idea born out of a passion for travel, a knowledge of regional Australia and a love of top quality regional food. Alex sources the finest produce from all over the New South Wales region and delivers a curated food box to his customers. We named him the Hunter Gatherer. The name stuck.

How the final design was conceived

We called him the Hunter Gatherer and gave him an identity that tells his own story of tracking down the best and winging it fresh to his customers. The scheme is as simple and honest in its execution as the great food he delivers. And the unique calling card always carries a teaser of the season’s find.

Indication of how successful the outcome was in the market

From humble beginnings the Hunter Gatherer now has a devoted following expanding to other Australian cities. As his creative partners we continue to support him and help bring his delicious brand to life.