THE AUGMENTED HUMAN

TitleTHE AUGMENTED HUMAN
BrandDENTSU
Product / ServiceDENTSU SEMINAR POSTER AT CANNES LIONS
CategoryA05. Self Promotion
EntrantDENTSU Tokyo, JAPAN
Entrant Company DENTSU Tokyo, JAPAN
Advertising Agency DENTSU Tokyo, JAPAN

Credits

Name Company Position
Yuya Furukawa Dentsu Inc. Executive Creative Director
Yasuharu Sasaki Dentsu Inc. Creative Director
Jun Katougi Dentsu Inc. Producer
Hikaru Ikeuchi Dentsu Inc. Producer
Hideto Yagi Dentsu Inc. Art Director/Designer
Hokuto Miura Dentsu Inc. Copywriter
Hiroaki Osanai DENTSU Creative X Designer
Kumiko Kitamura AOI Pro. Inc. Producer
Takuro Shima AOI Pro. Inc. Producer
Shoji Takagi AOI Pro. Inc. Production Manager
Sadahiro Sonoda AOI Pro. Inc. Director
Takeaki Harada AOI Pro. Inc. Editer
Tatsuya Yamada Freelance Music

Brief Explanation

We wanted to show the theme of how the potential for creativity can be augmented through the combination of sports and technology.

The Brief

To create posters announcing a Dentsu seminar to be held at Cannes Lion 2014.

How the final design was conceived

We created transparent films in six colors that graphically expressed the movements of the fencer, who was also guest speaker at the seminar. By overlapping the films in various combinations, we portrayed the augmentation on posters through 18 different colors and forms. We also applied the same idea to the plastic folders and the opening video, enhancing the vision of augmentation.

Indication of how successful the outcome was in the market

The result was that a great variety of posters were put up at the venue and we succeeded in producing a vision of augmentation. The seminar itself was also a huge success.