Title | WEB BELLMARK |
Brand | WEB BELLMARK ASSOCIATION |
Product / Service | WEB BELLMARK |
Category | B01. Logo Design |
Entrant | TUGBOAT Tokyo, JAPAN |
Entrant Company | TUGBOAT Tokyo, JAPAN |
Advertising Agency | TUGBOAT Tokyo, JAPAN |
Advertising Agency 2 | HAKUHODO Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Yasumichi Oka | TUGBOAT | Creative Director |
Kengo Kato | TUGBOAT | Art Director |
Toru Kimura | Copywriter | |
Jun Goto | TUGBOAT | Graphic Designer |
We proposed this popular aid to launch new service on web to help children and schools damaged by 2011 Great east Japan earthquake.
Bellmark is a non-profit organization set up to help schools buy teaching materials and equipments. Schools, PTA or people who support schools collect the marks and then redeem them to receive credits for their school.
New logo is developed to innovate the strong brand. To people to reach out a hand to victims of the quake, the logo added a hand to ring the bell of hope.
Launched on August 2013 and by March 2014 the online membership reached 7,000 people and counting.