MVO: ‘Free’. It’s a word that audiences just don’t believe anymore. That’s why at Yellow Pages we’re replacing ‘free’ with the word ‘Papaya’. Hear ‘papaya’, think ‘free’.
So, a Yellow Pages papaya basic online listing, as well as being completely papaya, can be found for papaya on Google, Yahoo and Bing. That’s papaya online exposure that’s absolutely papaya. And nobody says no to the papaya.