INTRO: In this radio spot, we parodied the kind of property ads that are renowned in Hong Kong for their hubris and use of clichéd, overblown words in delivering over-exaggerated messages.
CUSTOMER: Hi, um I would like to take a look at this flat.
ESTATE AGENT: Wow, what a divine taste! You must be one of the neo-global-cosmopolitan elite. And this is just what we have here: This dazzling jewel, is exquisitely crafted into a masterpiece of ever-alluring fascination, precisely located at the very epicenter of the city's outer fringes, bridging the stridently beating core of central Kowloon with the pastoral outlying Lamma Island. It offers the epitome of the rural tranquility of Southern France balanced with the meretricious joie de vivre of downtown Manhattan. Unashamedly opulent yet elegantly aristocratic. You'll be blinded by its dazzling 720-degree view of Hong Kong's celebrated skyline. Look no further, this is the best place in Island East, or West, South or North for that matter! An illustrious future as the king of all Hong Kong is yours to grasp!
CUSTOMER: Are you mad?
MVO: You don't need to overdo it! It's the same with a gift. If your gift has real substance, you don't need to over wrap it! Join Friends of the Earth to help eliminate waste and say "no" to over-packaging.
Script In Orginal Langauge
CUSTOMER: má fán nǐ,wǒ xiǎng liǎo jiě yí xià zhè ge lóu pán ya…
ESTATE AGENT: xiān shēng,hǎo yǎn guāng! zhè zhēn shì huáng zhě zhī xuǎn ya,tīng hǎo le! zhè kē zhēn cáng jí chéng zhōng yào mù jù zuàn. zuò luò xiāng gǎng hé xīn wài wéi de hé xīn nèi wéi. yī mài xiàng lián jiǔ lóng chéng jí nán yā dǎo. tā rǒu hé fà guó nán bù de yōu yóu qì zhí. hé màn kè dùn de cuǐ càn fán huá. shē huá ér nèi liǎn! 720 dù shuāng wéi gǎng yán mián jǐng zhì. kān chēng gǎng dǎo dōng xī nán běi zhī zuì! zhēn de shì wàn yì qián jǐng,shèng shì zhī diān ya wèi!
CUSTOMER: diān?nǐ diān wán le méi ya?
MVO: zhè me duō xiū shì,zhēn duō yú! sòng lǐ yě shì yī yàng,yǒu zhēn cái shí liào,na xū yào zhè me duō bāo zhuāng! gēn dì qiú zhī yǒu yī qǐ jiǎn fèi,jù jué guò dù bāo zhuāng.