INTRO: In this radio spot, we parodied a certain type of skincare commercial well known in Hong Kong for using flowery adjectives and making far-reaching analogies in their product description.
CUSTOMER: Hello, I would like to buy a bottle of lotion.
SALESWOMAN: Um...I'd suggest that you indulge in this immortal year round package, starting today! It will leave your skin feeling milkily, silkily, smoothly smooth like a peeled egg of a winemaker, ensuring your inner radiance will radiate from the inside out!
CUSTOMER: Huh?
SALESWOMAN: This is because it contains the nano collagen oxygenzone regenerating, tightening, tendering, bouncy reborn factor - Pierrela! Whoosh! Pumping eighty cups of water directly into your face with each tiny drop! Tackling the three main problems of ageing: wrinkles, wrinkling and wrinkliness! You'll experience a stunningly breathtaking 720 degree complete transformation.
You can actually feel the cells swimming and floating in your skin. Bounce! Bounce! Boing, boing, boing!
CUSTOMER: Enough with the boings already!
MVO: You don't need to overdo it! It's the same with a gift. If your gift has real substance, you don't need to over wrap it! Join Friends of the Earth to help eliminate waste and say "no" to over-packaging.