Radio Script
A03/6 00039 THAILAND
Title: ACCIDENTS WAITING TO HAPPEN
Advertiser: BMW
Product / Service BMW ACTIVE SAFETY
Script In English:
SFX: TICKING CLOCK

PIANO MUSIC

MVO: They wait. In the dark night a teenage girl sits with her phone, texting to her friends that when she's driving she can type up to 50 words a minute. Behind her, a jogger lingers. Dressed in black. If not for the white of his eyes, he would blend into the night. To her left, a drunkard stumbles as he reaches for the light post. As he waits, a stray dog sits next to him. Around the corner comes a trucker, eyes so heavy that even the strongest of coffees can't keep them open. He also waits as he grows drowsier and the night grows darker. Waiting...all waiting.

ANNCR: With BMW Active Safety measures like Head-Up Display and BMW Night Vision,

SFX: CAR PASSING

ANNCR: An 'accident waiting to happen', will have to keep on waiting.

SFX: TICKING

MNEMONIC
Close