CANON

Bronze Spike Campaign
TitleCANON
BrandVOLKSWAGEN GROUP AUSTRALIA
Product / ServiceVOLKSWAGEN GENUINE PARTS
CategoryB01. Music/Sound Design
1 of 2 Campaign
EntrantDDB Sydney, AUSTRALIA
Entrant Company DDB Sydney, AUSTRALIA
Advertising Agency DDB Sydney, AUSTRALIA
Production Company SMITH & WESTERN Sydney, AUSTRALIA

Credits

Name Position
Dylan Harrison Executive Creative Director
Steve Wakelam/Nick Pringle Creative Director
Matt Mortimer/Michael Ashton Scriptwriter
Brenden Johnson Agency Producer
Stuart Baillie/Mick Colgan Account Supervisor
Nicole Taylor Account Manager

Brief Explanation

Car owners sometimes choose to maintain their vehicle with inferior imitation spare parts. However doing so risks the performance of their vehicle. Volkswagen spare parts are manufactured to the highest quality standards, are built to last longer and perform better than cheaper imitation parts. We remind Volkswagen owners to purchase the Volkswagen spare parts, because one wrong part can ruin the whole performance of their car. This message is communicated with an orchestra, where one wrong part (instrument/player) can ruin the whole performance (show/song).