| Title | YOUR STUPIDITY |
| Brand | LION |
| Product / Service | CRAFT BEER |
| Category | A02. Consumer Products |
| Entrant | DDB GROUP NEW ZEALAND Auckland, NEW ZEALAND |
| Entrant Company | DDB GROUP NEW ZEALAND Auckland, NEW ZEALAND |
| Advertising Agency | DDB GROUP NEW ZEALAND Auckland, NEW ZEALAND |
| Production Company | LIQUID STUDIOS Auckland, NEW ZEALAND |
| Name | Position |
|---|---|
| Andy Fackrell | Executive Creative Director |
| Chris Schofield | Creative Director |
| Rory Mckechnie/Adam Thompson/James Conner/Christie Cooper/Hayley Marks | Scriptwriter |
| Scott Wallace | Account Supervisor |
| Danny Philips | Advertiser's Supervisor |
| Liquid | Sound Studio |
| Craig Matuschka | Sound Engineer |
| Jonathan Rea | Account Manager |
| David Mcindoe | Planner |