| Title | DUMB WAYS TO DIE |
| Brand | METRO TRAINS |
| Product / Service | METRO TRAINS |
| Category | B02. Scriptwriting |
| Entrant | McCANN MELBOURNE, AUSTRALIA |
| Entrant Company | McCANN MELBOURNE, AUSTRALIA |
| Advertising Agency | McCANN MELBOURNE, AUSTRALIA |
| Name | Position |
|---|---|
| John Mescall | Executive Creative Director |
| Pat Baron | Creative Director |
| John Mescall | Scriptwriter |
| Cinnamon Darvall/Mark Bradley | Agency Producer |
| Adrian Mills | Account Supervisor |
| Chloe Alsop | Advertiser's Supervisor |
| Allan Eaton Studios | Sound Studio |
| Ollie Mcgill | Music |
| Alec Hussain | Account Manager |
| Adrian Mills | Planner |
Dumb Ways to Die The message that young people needed to hear, that became a message young people wanted to hear. This radio ad started as a paid spot until radio stations around the world started playing to free. The song was also launched on iTunes and Soundcloud selling over 100,000 copies on iTunes, generating 120,000 downloads on Soundcloud and charting in 28 countries.