Winners & Shortlists
Grand Prix
Gold
Silver
Bronze
Shortlist
All Entries
Title Brand Product / Service Entrant Company Location Award
A03 Best Product Launch/Re-launch/Shopper Marketing
RICH SINGER MAKES COFFEE MORE RICH
AGF
TRIPLESSO 		DENTSU Tokyo JAPAN
VOLUNTEER TO PROMOTE VOLUNTEERING
SEEK
SEEK VOLUNTEER 		LEO BURNETT MELBOURNE AUSTRALIA
Bronze
SAY IT WITH CHOCOLATE
KRAFT MALAYSIA
CADBURY DAIRY MILK 		GEOMETRY GLOBAL Kuala Lumpur MALAYSIA
VIRTUAL PHOTO TOUR
SAMSUNG ELECTRONICS
SAMSUNG NX1000 DIGITAL CAMERA 		CHEIL HONG KONG HONG KONG
CLOUD 9 #FROZENINTHECLOUDS
BULLA DAIRY FOODS
FROZEN YOGHURT 		GREY MELBOURNE AUSTRALIA
Short List
WEED WEAPON
KIWICARE
HOUSEHOLD GOODS 		CONTAGION Auckland NEW ZEALAND
Short List
UNIQLO LOW-TEMPERATURE FITTING ROOM
UNIQLO
HEATTECH WARM CLOTHING 		DENTSU KUOHUA Taipei CHINESE TAIPEI
BEETLEING
VOLKSWAGEN NEW ZEALAND
VW BEETLE 		DDB GROUP NEW ZEALAND Auckland NEW ZEALAND
Short List
SHOP ELSEWHERE
SHOP ELSEWHERE
FASHION 		OGILVY & MATHER GROUP HONG KONG HONG KONG
THE FIRST-EVER TWEEPLE POWERED COLLECTION LAUNCH BY ALLEN SOLLY
MADURA COATS
ALLEN SOLLY 		OGILVY & MATHER Bangalore INDIA
THE SCHOOL OF REFRIGERATOR
SAMSUNG ELECTRONICS
ZIPEL 		CHEIL WORLDWIDE Seoul SOUTH KOREA
HAIR QUARTET
UNILEVER
CREAMSILK 		JWT SINGAPORE SINGAPORE
SHAVE TO SAVE
P&G INDIA
GILLETTE GUARD 		BBDO INDIA Mumbai INDIA
TABLECLOTHES
PROCTER & GAMBLE SINGAPORE
TIDE 		LEO BURNETT SOLUTIONS Colombo SRI LANKA
ROAD TO RECOVERY
DIAGEO AUSTRALIA
BUNDABERG RUM 		LEO BURNETT SYDNEY AUSTRALIA
Silver
THE NEVER ENDING ADVENTUROUS TYRE
K.C. WHEEL & TYRE CO.
PRADA 4X4 		THE LEO BURNETT GROUP THAILAND Bangkok THAILAND
THE SOIL RESTAURANT
PROTOLEAF
100% ORGANIC SOIL 		TBWA\HAKUHODO Tokyo JAPAN
Silver
FERRERO ROCHER 2012 XMAS CAMPAIGN
FERRERO
FERRERO ROCHER 		SAPIENTNITRO Shanghai CHINA
THE NIGHTSIDE EXPERIENCE
LEE ASIA PACIFIC
LEE NIGHTSKINS 		OGILVY SHANGHAI CHINA
BEER INSURANCE
LION
CRAFT BEER 		DDB GROUP NEW ZEALAND Auckland NEW ZEALAND
A04 Best Use of TV or Radio in a Promotional Campaign
THE HUMAN-NAMING RIGHTS
EUGLENA
NUTRITIOUS FOOD AND DRINK 		DENTSU Tokyo JAPAN
CALL GIRL
PRIME TELEVISION
TELEVISION PROGRAMME 		DRAFTFCB NEW ZEALAND Auckland NEW ZEALAND
Silver
NOTHING BEATS A JINGLE
WELLINGTON INTERNATIONAL UKULELE ORCHESTRA
ENTERTAINMENT 		CLEMENGER BBDO Wellington NEW ZEALAND
AIR FORCE FM
DEFENCE FORCE RECRUITING
AIR FORCE 		GEORGE PATTERSON Y&R Melbourne AUSTRALIA
RJ CALLING RJ
BHARTI AIRTEL
AIRTEL DATA 		JWT INDIA Mumbai INDIA
STORIES: HANA/SASHA/LIU
O.P. NATURAL PRODUCTS CO.
ORIENTAL PRINCESS 		JWT BANGKOK THAILAND
IT'S NOT JOKING
RUAM CHAROEN PATTANA
TOP CHAROEN OPTICAL 		JWT BANGKOK THAILAND
A05 Best Use of Print or Standard Outdoor in a Promotional Campaign
NEWS BOTTLE
THE MAINICHI NEWSPAPERS
THE MAINICHI NEWSPAPERS 		DENTSU Tokyo JAPAN
A RECIPE FOR ART
MAYFLOWER
KITCHEN PAPER 		PUBLICIS SHANGHAI CHINA
THE PRINT AD EXAM
DEFENCE FORCE RECRUITING
AIR FORCE 		GEORGE PATTERSON Y&R Melbourne AUSTRALIA
UNITY PAPER
WIJEYA NEWSPAPERS
ADA NEWSPAPER 		LEO BURNETT SOLUTIONS Colombo SRI LANKA
Silver
ADOPT ME!
KOREAN ANIMAL WELFARE ASSOCIATION
ABANDONED DOG ADOPTION CAMPAIGN 		CHEIL WORLDWIDE Seoul SOUTH KOREA
YOUTH SPREAD
KOMPAS GRAMEDIA
KOMPAS 		HAKUHODO INDONESIA Jakarta INDONESIA
A06 Best Use of Digital Media in a Promotional Campaign
WORLD PHOTO RELAY
FUJIFILM CORPORATION
FINEPIX F800EXR 		DENTSU Tokyo JAPAN
TELEKINIZE THE RAINBOW
WRIGLEY
SKITTLES 		CLEMENGER BBDO SYDNEY AUSTRALIA

Gold Spike
VOLUNTEER TO PROMOTE VOLUNTEERING
SEEK
SEEK VOLUNTEER 		LEO BURNETT MELBOURNE AUSTRALIA
Short List
TOUGHNESS APPROVED BY CHINA
SAMSONITE
SUITCASE 		JWT SHANGHAI CHINA
J.LEAGUE × JCB
JCB
REVITALIZATION OF LOCAL ECONOMY 		HAKUHODO PRODUCT'S Tokyo JAPAN
VIRTUAL PHOTO TOUR
SAMSUNG ELECTRONICS HONG KONG
SAMSUNG NX1000 DIGITAL CAMERA 		CHEIL HONG KONG HONG KONG
FIGHTER PILOT: BEHIND THE VISOR
AUSTRALIAN AIR FORCE
DEFENCE FORCE RECRUITING 		GEORGE PATTERSON Y&R Melbourne AUSTRALIA
HOMEPAGE FOR THE HOMELESS
LADDER
HOMELESSNESS CHARITY 		GEORGE PATTERSON Y&R Melbourne AUSTRALIA
HAPPINESS CAM
ORIENTAL LAND
HAPPINESS CAM 		BASCULE Tokyo JAPAN
DIGITAL LULLABY
LOTTE
CAFCA CANDY 		SIX Tokyo JAPAN
CROWDS FOR CODES
COURTS ASIA LIMITED
COURTS ONLINE STORE 		DDB GROUP SINGAPORE SINGAPORE
SCOOPS OF HAPPINESS
UNILEVER WALL'S
WALL'S DREAMY CREAMY RANGE 		DDB GROUP SINGAPORE SINGAPORE
DEMAND EQUAL PAY
YWCA AUCKLAND
CHARITY 		DDB GROUP NEW ZEALAND Auckland NEW ZEALAND
KNIT LIKE COLLECTION
RYOHIN KEIKAKU
MUJI 		TOPPAN PRINTING Tokyo JAPAN
CHROME EXPERIMENT: RAMAKIEN
GOOGLE
CHROME BROWSER LAUNCH IN THAILAND 		OGILVY & MATHER SINGAPORE SINGAPORE
SCROLL DERBY
JAPAN RACING ASSOCIATION
HORSE RACING 		AID-DCC Osaka JAPAN
HYPER NEBUTA PROJECT
INTEL
ULTRABOOK 		TAIYO KIKAKU Tokyo JAPAN
Short List