The Brief

Elfa Music School offers one of the best vocal courses in Indonesia and has won numerous international awards. Despite this, they face stiff competition from bigger music schools with bigger budgets to attract its students. EMS relies on word of mouth and recommendation from existing students for their business. Hence, recruitment of new students is usually done though telemarketing. How can we effectively use telemarketing to convince potential customers?

Describe how the promotion developed from concept to implementation

The creative solution was to showcase EMS’s best singers to be its telemarketers.

Describe the success of the promotion with both client and consumer including some quantifiable results

7 out 10 customers signed up. 10 out of 10 potential customers did not hang up the phone.

Explain why the method of promotion was most relevant to the product or service

Telemarketsing was born out of the necessity to promote EMS as one of the best vocal school in Indonesia. What better way to engage potential customers than to entertain them with a great voice.