Title | STUBBY |
Brand | UNIVET NUTRITION & ANIMAL HEALTHCARE COMPANY (UNAHCO) |
Product / Service | NUTRIENCE |
Category | B03. Illustration |
Entrant | CAMPAIGNS & GREY Makati City, THE PHILIPPINES |
Entrant Company | CAMPAIGNS & GREY Makati City, THE PHILIPPINES |
Advertising Agency | CAMPAIGNS & GREY Makati City, THE PHILIPPINES |
Name | Position |
---|---|
Ompong Remigio | Chief Creative Officer |
Mel Aguinaldo | Creative Director |
Ompong Remigio | Copywriter |
Peter Raphael Mutuc | Art Director |
Peter Raphael Mutuc | Illustrator |
Meldy Warren | Account Supervisor |
Producer: Emil Cruz/Fa Artist: Eric Capongcol/Gredge Salvador | Other Credits |
The task was to come up with a soft launch, which targets rich pet owners who have no qualms about feeding their dogs with unbranded food. The aim was to make them guilty enough to buy the very best nutrition money can buy – all natural Nutrience with no extenders, no bad anything. We created posters, to be displayed in high-end specialty pet stores. Each of these posters tells the heart-tugging story of a celebrated hero dog who was devoted to his master - in a series of drawings that, when viewed as a whole, form the head of this dog.