| Title | RED |
| Brand | PROCTER & GAMBLE PHILS |
| Product / Service | PANTENE SHAMPOO |
| Category | B01. Art Direction |
| Entrant | CAMPAIGNS & GREY Makati City, THE PHILIPPINES |
| Entrant Company | CAMPAIGNS & GREY Makati City, THE PHILIPPINES |
| Advertising Agency | CAMPAIGNS & GREY Makati City, THE PHILIPPINES |
| Name | Position |
|---|---|
| Ompong Remigio | Chief Creative Officer |
| Mags Sandoval | Creative Director |
| Ompong Remigio/Mags Sandoval | Copywriter |
| Bunny Vivero/Jan Sarmiento | Art Director |
| Natasha Bautista | Illustrator |
| Eres Gatmaitan-Aspi | Advertiser's Supervisor |
| Don De Leon/Geru Gotico | Account Manager |
| Producer: Emil Cruz | Other Credits |
The brief was to create an in-store material that will drive excitement for all the variants of Pantene, which share one important equity: shine. Inspired by the Filipinos’ love for Hollywood glamour, we created posters in which the beautiful women’s Oscar-worthy, bling-riddled gowns are literally outshined by their hair - created out of real sequins sewn into the poster material then placed directly under a light source for maximum shine.