Title | BLACK |
Brand | PROCTER & GAMBLE PHILS |
Product / Service | PANTENE SHAMPOO |
Category | B01. Art Direction |
Entrant | CAMPAIGNS & GREY Makati City, THE PHILIPPINES |
Entrant Company | CAMPAIGNS & GREY Makati City, THE PHILIPPINES |
Advertising Agency | CAMPAIGNS & GREY Makati City, THE PHILIPPINES |
Name | Position |
---|---|
Ompong Remigio | Chief Creative Officer |
Mags Sandoval | Creative Director |
Ompong Remigio/Mags Sandoval | Copywriter |
Bunny Vivero/Jan Sarmiento | Art Director |
Natasha Bautista | Illustrator |
Eres Gatmaitan-Aspi | Advertiser's Supervisor |
Don De Leon/Geru Gotico | Account Manager |
Producer: Emil Cruz | Other Credits |
The brief was to create an in-store material that will drive excitement for all the variants of Pantene, which share one important equity: shine. Inspired by the Filipinos’ love for Hollywood glamour, we created posters in which the beautiful women’s Oscar-worthy, bling-riddled gowns are literally outshined by their hair - created out of real sequins sewn into the poster material then placed directly under a light source for maximum shine.