| Title | EASY TO GROW |
| Brand | SCOTTS GARDENING FERTILIZER |
| Product / Service | MIRACLE-GRO |
| Category | A03. Household |
| Entrant | Y&R GUANGZHOU, CHINA |
| Entrant Company | Y&R GUANGZHOU, CHINA |
| Advertising Agency | Y&R GUANGZHOU, CHINA |
| Name | Position |
|---|---|
| Nils Andersson | Chief Creative Officer |
| Dicky Meng | Executive Creative Director |
| Peter Feng | Creative Director |
| Fiona Li | Copywriter |
| Monya Tian | Art Director |
| Mona Liu | Photographer |
| Mina Zhang | Art Buyer |
| Mindy Guan | Account Supervisor |
| Carrie Wu | Account Manager |
| Danniel Xu/Questa Wen/Hailey Huang | Other Credits |
Product benefit: Miracle-Gro yields plants bigger and stronger. Concept: Yields plants easily Idea: Zoom in Miracle-Gro yields plants bigger and stronger as easy as simply zooming in a picture of it.