ESTATE

TitleESTATE
BrandLEXUS
Product / ServiceLEXUS GS
CategoryA08. Cars & Automotive Services
EntrantSAATCHI & SAATCHI Sydney, AUSTRALIA
Entrant Company SAATCHI & SAATCHI Sydney, AUSTRALIA
Advertising Agency SAATCHI & SAATCHI Sydney, AUSTRALIA

Credits

Name Position
Damon Stapleton Executive Creative Director
Steve Carlin Creative Director
Steve May Copywriter
Nils Eberhardt Art Director
Tod Duke-Yonge Typographer
Skye Houghton Art Buyer
Jasmin Barnes Account Supervisor
Yolande Waldock Advertiser's Supervisor
Elizabeth Bourke Account Manager
Danielle Senecky (Agency Producer)/Mark Sterne (Retoucher) Other Credits

English Translation of Main Headlines

In this advertisement we see an aerial shot of a city late at night. A line of houses stretching down and around many streets have their lights. This is due to a Lexus GS having passed the houses with its powerful stereo system on, causing each household to awaken and therefore switch on their lights.