Title | ESTATE |
Brand | LEXUS |
Product / Service | LEXUS GS |
Category | A08. Cars & Automotive Services |
Entrant | SAATCHI & SAATCHI Sydney, AUSTRALIA |
Entrant Company | SAATCHI & SAATCHI Sydney, AUSTRALIA |
Advertising Agency | SAATCHI & SAATCHI Sydney, AUSTRALIA |
Name | Position |
---|---|
Damon Stapleton | Executive Creative Director |
Steve Carlin | Creative Director |
Steve May | Copywriter |
Nils Eberhardt | Art Director |
Tod Duke-Yonge | Typographer |
Skye Houghton | Art Buyer |
Jasmin Barnes | Account Supervisor |
Yolande Waldock | Advertiser's Supervisor |
Elizabeth Bourke | Account Manager |
Danielle Senecky (Agency Producer)/Mark Sterne (Retoucher) | Other Credits |
In this advertisement we see an aerial shot of a city late at night. A line of houses stretching down and around many streets have their lights. This is due to a Lexus GS having passed the houses with its powerful stereo system on, causing each household to awaken and therefore switch on their lights.