| Title | HEREDITY |
| Brand | AEKYUNG INDUSTRY |
| Product / Service | ESTHAAR ANTI HAIR-LOSS SHAMPOO |
| Category | A05. Cosmetics & Beauty, Toiletries & Pharmacy |
| Entrant | JWT KOREA Seoul, SOUTH KOREA |
| Entrant Company | JWT KOREA Seoul, SOUTH KOREA |
| Advertising Agency | JWT KOREA Seoul, SOUTH KOREA |
| Name | Position |
|---|---|
| Gyoo Yong Oh/Yang Yeo | Chief Creative Officer |
| Suhong Yoo | Executive Creative Director |
| Iktae Yong | Creative Director |
| Jinho Kwon | Copywriter |
| Jisung Ahn/Inhyun Park/Jinmin Kim | Art Director |
| Szeling Chang From Shooting Gallery Shanghai | Photographer |
| Liza Law/Isaac Xu | Art Buyer |
| Youn-Duk/Kim(Brand Marketing Director/Aekyung Industry) | Advertiser's Supervisor |
| Sunyoung Kim | Account Manager |
| Executive Producer : Leollyne Teng From Shooting Gallery Shanghai | Other Credits |
'B EAT THE GENES. ESTHAAR, Korea's No.1 Anti Hair Loss Shampoo.'