| Title | CO2 INTO ENERGY FOR HUMANITY |
| Brand | PANASONIC |
| Product / Service | PANASONIC ARTIFICIAL PHOTOSYNTHESIS TECHNOLOGY |
| Category | A16. Corporate Image |
| Entrant | CREATORS GROUP MAC Tokyo, JAPAN |
| Entrant Company | CREATORS GROUP MAC Tokyo, JAPAN |
| Advertising Agency | CREATORS GROUP MAC Tokyo, JAPAN |
| Name | Position |
|---|---|
| Junichi Nakata | Executive Creative Director |
| Yuki Kato | Creative Director |
| Yukihiro Tsuchiya ／ Marin Kuwabara | Copywriter |
| Keiji Sakamoto | Art Director |
| Fumihito Katamura | Photographer |
CO2 into energy for humanity The world is taking notice of a new technology that turns unusable CO2 into a valuable resource. Panasonic has developed artificial photosynthesis, a process that converts CO2 into energy with the same high efficiency as plants. This technology can help humanity solve one of its most pressing problems—energy scarcity—and serve as a new source of power in our daily lives. Imagine CO2 fueling cars and lighting cities at night. It’s no longer a dream—it’s reality.