| Title | DON'T DRINK AND DRIVE |
| Brand | BEIJING HYNDAI MOTOR COMPANY |
| Product / Service | CORPERATE |
| Category | A17. Public Service, Charity & Fund Raising |
| Entrant | INNOCEAN CBAC Beijing, CHINA |
| Entrant Company | INNOCEAN CBAC Beijing, CHINA |
| Advertising Agency | INNOCEAN CBAC Beijing, CHINA |
| Name | Position |
|---|---|
| Ha Kang Su | Executive Creative Director |
| Xu Zheng Qing | Creative Director |
| Li Ji Xiang | Copywriter |
| Cho Buk Lae | Account Supervisor |
| Cha Hee Beom/Zou Hong Wei | Other Credits |
Alcohol slows reactions. Don't Drink and Drive * In chinses, "Mu" means you can't feel and make you not react promptly "Mu" literally means “Wood” )