70KG

Short List
Title70KG
BrandUNILEVER
Product / ServiceDOVE
CategoryA16. Corporate Image
EntrantOGILVY SHANGHAI, CHINA
Entrant Company OGILVY SHANGHAI, CHINA
Advertising Agency OGILVY SHANGHAI, CHINA

Credits

Name Position
Graham Fink Chief Creative Officer
Francis Wee Executive Creative Director
Kenneth Kuan/Karen Wong Creative Director
Thomas Zhu/Flora Feng/Karen Wong Copywriter
Kenneth Kuan/Coco Yang Art Director
Ikwa Zhao/Jt Production Photographer
Sally Zou Illustrator
Phoebe Liao Typographer
Celes Cheong Art Buyer
Lisi Davis Account Supervisor
Vincy Zhang/Peggy Sun Account Manager
Lin Liu Planner
Retoucher-Amoeba/Procolor Other Credits

English Translation of Main Headlines

I am a girl who is yet to join the world. If I grow up to weigh 70kg or more, will you still welcome me? Tagline: Women are born beautiful