| Title | JOCKEY |
| Brand | PENGUIN CHINA |
| Product / Service | PENGUIN BOOKS |
| Category | A12. Publications & Media |
| Entrant | Y&R BEIJING, CHINA |
| Entrant Company | Y&R BEIJING, CHINA |
| Advertising Agency | Y&R BEIJING, CHINA |
| Name | Position |
|---|---|
| Nils Andersson | Chief Creative Officer |
| Nils Andersson | Executive Creative Director |
| Ronnie Wu/Donghai Liu | Creative Director |
| Donghai Liu/Gao Han/Nils Andersson | Copywriter |
| Candy Wang/Ronnie Wu/Jianjun Geng/Nils Andersson | Art Director |
| Ghostshrimp | Illustrator |
| Charles Sampson | Account Supervisor |
| Designer: Bruce Xie | Other Credits |