| Title | I LUV LIFE KILL ME |
| Brand | SAMARITANS OF SINGAPORE |
| Product / Service | SUICIDE PREVENTION HELPLINE |
| Category | A17. Public Service, Charity & Fund Raising |
| Entrant | PUBLICIS SINGAPORE, SINGAPORE |
| Entrant Company | PUBLICIS SINGAPORE, SINGAPORE |
| Advertising Agency | PUBLICIS SINGAPORE, SINGAPORE |
| Name | Position |
|---|---|
| Ajay Thrivikraman | Chief Creative Officer |
| Kris Ng | Creative Director |
| Pei Ling Ho/Jia Ying Goh/Kris Ng | Copywriter |
| Kris Ng/Jia Ying Goh/Pei Ling Ho | Art Director |
| Sebastian Siah (Shooting Gallery Asia) | Photographer |
| Jia Ying Goh | Typographer |
| Lynn Cheng | Art Buyer |
| Michael Kan/Wishing Well | Other Credits |