Winners & Shortlists
Grand Prix
Gold
Silver
Bronze
Shortlist
All Entries
Title Brand Product / Service Entrant Company Location PR Location Award
A01 Best Use of Digital PR
PUMP IT FORWARD
JOHNSON & JOHNSON CHINA
JOHNSON'S BABY 		VITAMINE Shanghai CHINA
Silver
CORNERING ECSTASY
TOYOTA MARKETING JAPAN
TOYOTA 86 		HAKUHODO KETTLE Tokyo JAPAN
GPS MARATHON WEBCAST
LENOVO
LEPHONE S890 		BLUEFOCUS PR CONSULTING Beijing CHINA BLUEFOCUS PR CONSULTING
Beijing
 CHINA
THE JAPAN PILL-HARMONIC
JAPAN PHILHARMONIC ORCHESTRA
THE JAPAN PILL-HARMONIC 		I&S BBDO Tokyo JAPAN
SMART DOTS
THE VIEWZONE COMPANY
MIICALO (SCREEN PROTECTOR FILM) 		INNOCEAN WORLDWIDE Seoul SOUTH KOREA
A02 Best Use of Social Media
DUMB WAYS TO DIE
METRO TRAINS
METRO TRAINS 		McCANN MELBOURNE AUSTRALIA

Gold Spike
THE SMART PHONE LINE
SAMSUNG NEW ZEALAND
GALAXY S4 		COLENSO BBDO Auckland NEW ZEALAND

Gold Spike
SCREEN-AGE LOVE STORY
PLDT
MYDSL 		ACE SAATCHI & SAATCHI Manila THE PHILIPPINES
Silver
EXCLUSIVE FACE MANIA
SAMSUNG
CHATON PLATFORM 		CHEIL OPENTIDE Beijing CHINA
MADE BETTER BY YOU
IKEA HONG KONG
2013 CATALOGUE 		OGILVY & MATHER GROUP HONG KONG HONG KONG
THE VALUE EXCHANGE
PWC AUSTRALIA
PROFESSIONAL SERVICES 		TWO SOCIAL North Sydney AUSTRALIA
SUMMON THE RAINBOW
WRIGLEY
SKITTLES/CANDY 		KETCHUM Guangzhou CHINA KETCHUM
Guangzhou
 CHINA
TWISTER FRIES
GOLDEN ARCHES DEVELOPMENT CORPORATION
McDONALD'S TWISTER FRIES 		LEO BURNETT MANILA THE PHILIPPINES
THE '+' PROJECT
ROYAL PHILIPS
BRANDING AND REPUTATION 		FLEISHMAN-HILLARD SINGAPORE FLEISHMAN-HILLARD
 SINGAPORE
ADOBE INDIA STUDENTS FACEBOOK PAGE
ADOBE
ADOBE 		THE PRACTICE Delhi INDIA THE PRACTICE
Delhi
 INDIA
PHILIPS LIGHTING SINGAPORE FACEBOOK PAGE
PHILIPS
LIGHTING 		FLEISHMAN-HILLARD SINGAPORE FLEISHMAN-HILLARD
 SINGAPORE
DONATE YOUR SPACE
JOHNSON & JOHNSON CHINA
NICORETTE 		BBDO INDIA Mumbai INDIA
THE PERFECT EXTENSION OF THE HUMAN MEMORY
EVERNOTE
EVERNOTE APPLICATION 		MSLGROUP CHINA Shanghai CHINA MSLGROUP
Singapore
20:20 MSL
Noida
 SINGAPORE
INDIA
STAND INS
NATIONAL AUSTRALIA BANK
NATIONAL AUSTRALIA BANK 		CLEMENGER BBDO MELBOURNE AUSTRALIA
ORIGIN ENERGY TALES
ORIGIN ENERGY
ORIGIN ENERGY 		CLEMENGER BBDO MELBOURNE AUSTRALIA
Short List
A MILLION REGARDS
UMBRO
CAMPAIGN FOR A MILLION REGARDS 		ARKR DIGITAL Shanghai CHINA
FINDING A PLACE IN THE HEART OF GEN Y
SAMSUNG
SAMSUNG Q 470 NOTEBOOK 		MSLGROUP CHINA Shanghai CHINA MSLGROUP CHINA
Shanghai
GENEDIGI GROUP
Beijing
 CHINA
A03 Best Use of Live Events and/or Celebrity Endorsement
DRIVING DOGS
MINI / SPCA NEW ZEALAND
DOG ADOPTION 		DRAFTFCB NEW ZEALAND Auckland NEW ZEALAND
Grand Prix
FAIR GO BRO
VIRGIN MOBILE AUSTRALIA
VIRGIN MOBILE 		ONE GREEN BEAN Sydney AUSTRALIA ONE GREEN BEAN
Sydney
 AUSTRALIA

Gold Spike
McDONALD'S AUSTRALIA DAY
McDONALD'S AUSTRALIA
AUSTRALIA DAY MENU 		DDB Sydney AUSTRALIA MANGO
Sydney
 AUSTRALIA
Silver
BRIDGE OF LIFE
SAMSUNG LIFE INSURANCE
SAMSUNG LIFE INSURANCE 		CHEIL WORLDWIDE Seoul SOUTH KOREA
Bronze
CHENGDU PAMBASSADORS - THE CUTEST JOB IN THE WORLD
INFORMATION OFFICE OF PEOPLE'S GOVERNMENT OF CHENGDU MUNICIPALITY
CITY BRANDING 		OGILVY PUBLIC RELATIONS Beijing CHINA OGILVY PUBLIC RELATIONS
Beijing
 CHINA
LIFEBUOY ‘ROTI’ REMINDER
HINDUSTAN UNILEVER
LIFEBUOY TOILET SOAPS 		OGILVY & MATHER INDIA Mumbai INDIA
Short List
THE FREE STORE
PIDILITE INDUSTRIES
FEVICOL 		OGILVY & MATHER INDIA Mumbai INDIA
SHAVE SEXY
P&G CHINA
FUSION PROGLIDE 		BBDO CHINA Shanghai CHINA SHANGHAI @PR CONSULTING
 CHINA
MOVING WIFI
DTAC
DTAC WIFI 		CREATIVE JUICE\BANGKOK THAILAND
THE RUNWAY ON THE RUNWAY
BRITISH AIRWAYS
INTERNATIONAL AIRLINE 		FLEISHMAN-HILLARD SYDNEY AUSTRALIA FLEISHMAN-HILLARD SYDNEY
 AUSTRALIA
JOY SCULPTURES
CABDURY
CADBURY DAIRY MILK PROMOTION 		SAATCHI & SAATCHI Sydney AUSTRALIA ROYCE
Melbourne
 AUSTRALIA
TOUCH THE MUSIC PROJECT
HYUNDAI MOTOR COMPANY
HYUNDAI SONATA 		INNOCEAN WORLDWIDE Seoul SOUTH KOREA
APOLOGY PRESS CONFERENCE
MARS JAPAN
SNICKERS 		I&S BBDO Tokyo JAPAN KYODO PUBLIC RELATIONS
Tokyo
JAPAN
BEAUTY WAR
POLA
APEX-I 		HAKUHODO Tokyo JAPAN OZMA
Tokyo
 JAPAN
VISION SHIFT SYTEM
SONY MARKETING (JAPAN)
HEAD MOUNTED DISPLAY HMZ-T2 		DENTSU Tokyo JAPAN
UHP FIRST STEP TO LIVELIHOOD
UNITED LABORATORIES
UNITED HOME PRODUCTS 		STARCOM MEDIAVEST GROUP PHILIPPINES Makati City THE PHILIPPINES
MOVEABLE SHAPE
P&G
VS SASSOON 		KETCHUM Hong Kong HONG KONG KETCHUM
Hong Kong
 HONG KONG
WELCOMING CHINESE AROUND THE WORLD
HILTON HOTELS & RESORTS
HOSPITALITY 		KETCHUM Shanghai CHINA KETCHUM
Shanghai
 CHINA
THE RIDE BACK HOME
LENOVO
COMPUTER/TECHNOLOGY 		KETCHUM Hong Kong HONG KONG KETCHUM
Hong Kong
 HONG KONG
WEATHER IN ELVISH
TOURISM NEW ZEALAND
100% MIDDLE-EARTH, 100% PURE NEW ZEALAND 		WHYBIN\TBWA AUCKLAND NEW ZEALAND ELEVEN/PR
Auckland
 NEW ZEALAND
FUR HURTS
PETA
ETHICAL TREATMENT OF ANIMALS 		OGILVY BEIJING CHINA
SOLDIER FOR WOMEN
P&G INDIA
GILLETTE 		BBDO INDIA Mumbai INDIA
SHAVE OR CRAVE
P&G INDIA
GILLETTE FUSION GAMER 		BBDO INDIA Mumbai INDIA
VOICE DRIVER
NISSAN MOTOR CO.
NISSAN 		TBWA\HAKUHODO Tokyo JAPAN
MARIONETTEBOT
UNITED ARROWS
GREEN LABEL RELAXING 		TBWA\HAKUHODO Tokyo JAPAN
MAKIN' WHOOPEE
DONGWON F&B
BIFIDUS MYUNG JANG 		HS AD Seoul SOUTH KOREA
COFFEE CART
YWCA AUCKLAND
CHARITY 		DDB GROUP NEW ZEALAND Auckland NEW ZEALAND MANGO
Auckland
 NEW ZEALAND
Short List
FRIENDSHIP EXPERIMENT
COCA-COLA CHINA
COCA-COLA 		OGILVY SHANGHAI CHINA