| Title | JOYVILLE TRAIN |
| Brand | CABDURY |
| Product / Service | CADBURY DAIRY MILK |
| Category | C05. Transit |
| Entrant | SAATCHI & SAATCHI Sydney, AUSTRALIA |
| Entrant Company | SAATCHI & SAATCHI Sydney, AUSTRALIA |
| Advertising Agency | SAATCHI & SAATCHI Sydney, AUSTRALIA |
| Name | Position |
|---|---|
| Damon Stapleton | Executive Creative Director |
| Matt Gilmour | Creative Director |
| Jon Burden | Copywriter |
| Wassim Kanaan | Art Director |
| Alex Carr | Account Supervisor |
| Kirsten Stapleberg | Advertiser's Supervisor |
| Kate Gooden | Producer |
| Brent Kerby/Celia Wallace | Account Manager |
| Alex Speakman | Planner |
| Tod Duke-Yonge (Head Of Design)/Elliot Walsh (Designer) | Other Credits |
On June 28th 2012, during the morning rush hour, commuters rubbed their eyes in disbelief as a giant, shiny, purple, steam train whistled and chugged its way into Sydney's central network unleashing tonnes of Cadbury Dairy Milk Chocolate and unexpected joy upon thousands of commuters. The rushes from hidden cameras became a 45' TV commercial, aired the next day. The activation gained nationwide PR. It featured on breakfast TV on Channel Ten and leveraged social media.