| Title | CAGE HOME INTEGRATED CAMPAIGN |
| Brand | SOCIETY FOR COMMUNITY ORGANIZATION |
| Product / Service | HOUSING |
| Category | D01. Integrated Campaigns led by Outdoor |
| Entrant | PUBLICIS WORLDWIDE Hong Kong, HONG KONG |
| Entrant Company | PUBLICIS WORLDWIDE Hong Kong, HONG KONG |
| Advertising Agency | PUBLICIS WORLDWIDE Hong Kong, HONG KONG |
| Name | Position |
|---|---|
| Mark Birman | Executive Creative Director |
| Kwong Chi Kit/Terry Cheng | Creative Director |
| Terry Cheng/Kerwin Choy | Copywriter |
| Kwong Chi Kit/Dave Ho | Art Director |
| Tim Lau/Benny Lam | Photographer |
| Director : Vincent Chow/Retoucher : Henry Chan/Sculptor : On Tai | Other Credits |
Street installations with QR code, Posters with QR code, direct mails.
Over 100,000 Hong Kong Citizens are trapped in impoverished environments. The longer you remain indifferent, the longer their poor living conditions will continue. We need your help to eliminate cage homes, cubicle homes and rooftop huts. Support a more just and caring society by forwarding a letter to the government by scanning the QR code.