READING

TitleREADING
BrandSOCIETY FOR COMMUNITY ORGANIZATION
Product / ServiceHOUSING
CategoryA17. Public Service, Charity & Fund Raising
EntrantPUBLICIS WORLDWIDE Hong Kong, HONG KONG
Entrant Company PUBLICIS WORLDWIDE Hong Kong, HONG KONG
Advertising Agency PUBLICIS WORLDWIDE Hong Kong, HONG KONG

Credits

Name Position
Mark Birman Executive Creative Director
Kwong Chi Kit/Terry Cheng Creative Director
Terry Cheng/Kerwin Choy Copywriter
Kowng Chi Kit/Dave Ho Art Director
Tim Lau Photographer
Retoucher : Henry Chan@fusion/Sculptor: On Tai Other Credits

English Translation of Main Headlines

H/L: Over 100,000 Hong Kong citizens are trapped in impoverished environments. B/C: They live in cage homes, cubicle apartments and other inhumane conditions, often no bigger than 40 square feet. The longer you remain indifferent, the longer their poor living conditions will remain unchanged. Scan the QR code and send a letter directly to the the leader of Hong Kong at www.soco.org.hk.