Title | TIPCO BICYCLE SHARING STATION |
Brand | TIPCO F&B CO. |
Product / Service | ORANGE JUICE |
Category | C05. Transit |
Entrant | PHD Bangkok, THAILAND |
Entrant Company | PHD Bangkok, THAILAND |
Media Agency | PHD Bangkok, THAILAND |
Name | Position |
---|---|
Mr. Veradis Vinyaratn | Executive Creative Director |
Ms. Susita Lueksuengsukoom | Copywriter |
Mr. Sahatham Phanpakdee | Art Director |
Billion Studio | Photographer |
Chubcheevit | Illustrator |
Ms. Sumitra Srisuparat/Mr. Werawat Rangruktham | Producer |
Ms. Piyathida Meeklin | Account Manager |
Miss Sirin Tinprapa (Media Planner) | Planner |
Tipco Bicycle Sharing Station is Bangkok Metropolitan Administration's campaign to promote bicycling in Bangkok, sponsored by Tipco. The members can rent a bicycle to ride from a station near BTS to another station near offices or university, and leave the bicycle without worry. The rental fee is only 0.3 USD/hour or free within 15 mins. Tipco not only has 5 eye-catching stations as street furniture media among high traffic areas, but its 100 Tipco bicycles with logo and tagline at the mudguard also become transit media in various streets and schools with its own target audience as riders.