TIPCO BICYCLE SHARING STATION

TitleTIPCO BICYCLE SHARING STATION
BrandTIPCO F&B CO.
Product / ServiceORANGE JUICE
CategoryC05. Transit
EntrantPHD Bangkok, THAILAND
Entrant Company PHD Bangkok, THAILAND
Media Agency PHD Bangkok, THAILAND

Credits

Name Position
Mr. Veradis Vinyaratn Executive Creative Director
Ms. Susita Lueksuengsukoom Copywriter
Mr. Sahatham Phanpakdee Art Director
Billion Studio Photographer
Chubcheevit Illustrator
Ms. Sumitra Srisuparat/Mr. Werawat Rangruktham Producer
Ms. Piyathida Meeklin Account Manager
Miss Sirin Tinprapa (Media Planner) Planner

English Translation of Main Headlines

Tipco Bicycle Sharing Station is Bangkok Metropolitan Administration's campaign to promote bicycling in Bangkok, sponsored by Tipco. The members can rent a bicycle to ride from a station near BTS to another station near offices or university, and leave the bicycle without worry. The rental fee is only 0.3 USD/hour or free within 15 mins. Tipco not only has 5 eye-catching stations as street furniture media among high traffic areas, but its 100 Tipco bicycles with logo and tagline at the mudguard also become transit media in various streets and schools with its own target audience as riders.