| Title | OUR NO-SIGH DIARY |
| Brand | DORIAN |
| Product / Service | DREAM GIRLS ARTIST |
| Category | C06. Digital Outdoor |
| Entrant | BREMEN DIGITAL CREATIVE Taipei, CHINESE TAIPEI |
| Entrant Company | BREMEN DIGITAL CREATIVE Taipei, CHINESE TAIPEI |
| Advertising Agency | BREMEN DIGITAL CREATIVE Taipei, CHINESE TAIPEI |
| Name | Position |
|---|---|
| John Yang | Executive Creative Director |
| Ben Chou | Creative Director |
| Jill Yin | Copywriter |
| Dean Chung | Art Director |
| Choco Wang | Account Supervisor |
| Yvonne Wang | Account Manager |
| Isa Sung | Planner |
Dream Girls is popular girl idol in Taiwan, with 80% male fans. The objective is to transform Dreams Girls from guy’s goddess to women’s sisters We created “our no-sigh diary” event. We engaged target audiences to express their weeping complaint on it, and through an interactive device to transform weeping words into real water and collected into an actual tank Once the tank is filled, Dream Girls’ new MV will be released to cure all the weeping complaints.
Our No-Sigh Diary