Execution

As a leading Australian ISP, iiNet is constantly upgrading their customers' lives with the latest in technology, but wanted to show that they are conscious of old technology being disposed of in a sustainable way. iiNet wanted to prompt people to think and talk about where their old phones, modems and tablets end up. The target was broad, encompassing all attendees at Sculpture by the Sea as well as the iiNet FB community. The five by five metre steel artwork, furnished with recycled iiNet handsets and modems was exhibited in Tamarama Park as part of Sydney's 2012 Sculpture by the Sea. Our Giig-a-saurus was viewed by the 500,000+ attendees (record number) of SBTS as well as regular posts on Facebook updating fans on the build, installation and new home for prehistoric friend. Giig-A-Saurus received strong PR coverage in a variety of publications, and earned coverage through social media - iiNet Facebook fan engagement reached 13, 818 users, and Twitter engagement reached 13, 441 users. Giig-A-Saurus earned various press mentions, including online new articles, and engaged 122 primary school children via an on-site educational programme. Finally, iiNet gained invaluable commercial brand inclusion in Australia’s premier sculptures exhibition.