| Title | LANEWAYS OF LOVE |
| Brand | SIMPLOT |
| Product / Service | LEGGO'S |
| Category | C03. Special Build |
| Entrant | BELGIOVANE WILLIAMS MACKAY Melbourne, AUSTRALIA |
| Entrant Company | BELGIOVANE WILLIAMS MACKAY Melbourne, AUSTRALIA |
| Advertising Agency | BELGIOVANE WILLIAMS MACKAY Melbourne, AUSTRALIA |
| Name | Position |
|---|---|
| Rob Belgiovane | Executive Creative Director |
| Ant Shannon | Creative Director |
| Ant Shannon/Amy Hollier | Copywriter |
| Gus Johnston | Art Director |
| Danny Cohen | Photographer |
| Christopher Bond | Art Buyer |
| Belinda Murray | Account Supervisor |
| Belinda Murray/Karlene Van Opdorp | Account Manager |
| Creative Team: Jeremy Elliot/Chris Hanrahan/Gus Johnston. Retoucher: Jamie Phillips. Deputy Creati | Other Credits |
In the lead up to Valentine's Day, we brought Melbourne's iconic laneways to life, celebrating the love the Australian public shares for Leggo's Pasta Sauce. Large posters interconnected with long strands of 'spaghetti' were pasted up around the city. Paying homage to the iconic 'Lady and the Tramp' imagery, they celebrated the connection between the product and Valentine's Day as only Leggo's could.