| Title | POWER UP WITH ANGRY BIRDS |
| Brand | McDONALD'S (CHINA) |
| Product / Service | MCDONALD'S |
| Category | C03. Special Build |
| Entrant | LEO BURNETT SHANGHAI, CHINA |
| Entrant Company | LEO BURNETT SHANGHAI, CHINA |
| Advertising Agency | LEO BURNETT SHANGHAI, CHINA |
| Name | Position |
|---|---|
| Amanda Yang/Gordon Hughes | Executive Creative Director |
| Fish Feng | Creative Director |
| Amanda Yang/Stephen Kong | Copywriter |
| Vanessa Gu/Melody Li | Art Director |
| Jin Yong | Photographer |
| Vanessa Gu | Typographer |
| Athena Bi | Producer |
| Sarah Anderson | Account Manager |
| Production House:keypoint/Director:chih-Lin Yang/Cameraman: Liu Jian/Editor:xie Yun | Other Credits |
With the digital boom in China, people are looking for brands that can provide unique experiences. Our challenge was to strengthen brand love and consumer connection with McDonald’s, whilst driving excitement and craving for McDonald’s food. Our solution was designed to build awareness for McDonald's "Angry Birds" in-store experience in Shanghai, Beijing & Chengdu. The results were positive, this campaign brought an increase in customers through the door and an increase in sales Filet of Fish sales were up +22%, Beef category sales +16.2%, and the Angry Bird SLP, which we planned to sell over 7 weeks, had already sold 56% in the first 2 weeks.