| Title | SPLASH VENDING MACHINE |
| Brand | COCA-COLA JAPAN |
| Product / Service | SPRITE |
| Category | C03. Special Build |
| Entrant | HAKUHODO Tokyo, JAPAN |
| Entrant Company | HAKUHODO Tokyo, JAPAN |
| Advertising Agency | HAKUHODO Tokyo, JAPAN |
| Name | Position |
|---|---|
| Jin Saito | Creative Director |
| Miyuki Sakamoto/Soyon Kim | Copywriter |
| Kentaro Hara | Art Director |
| Teppei Ohno | Producer |
| Ei Takahashi/Ayuko Sekiguchi | Account Manager |
| Jun Hatano/Takeshi Fukui | Planner |
| Director: Kosai Sekine/Cinematographer: Senzo Ueno | Other Credits |
With Sprite’s new advertising slogan of “Sudden Refreshment” we renovated vending machine to offer a refreshing experience to the people who are suffering from the heat of summer. This splash machine drops product from 6m height vertically and that momentum makes huge splashes, so the act of buying the product itself will give the sudden refreshing sensation. This vending machine installed all over Japan in beach, outdoor festival, muggy business district, and road-side. This splash machine has tiny camera embedded to capture the moment of people who experienced the event. Those pictures spread out all over SNS and shared “Sudden Refreshment” to many people.
We renovated vending machine to offer a refreshing experience to the people who are suffering from the heat of summer. This splash machine drops product from 6m height vertically and that momentum makes huge splashes, so the act of buying the product itself will give the sudden refreshing sensation. This vending machine installed all over Japan in beach, outdoor festival, muggy business district, and road-side. This splash machine has tiny camera embedded to capture the moment of people who experienced the event. Those pictures spread out all over SNS and shared “Sudden Refreshment” to many people.