SOLAR POWERED PANDOL

TitleSOLAR POWERED PANDOL
BrandALPHA THERMAL SYSTEMS
Product / ServiceSOLAR POWER
CategoryC03. Special Build
EntrantLEO BURNETT SOLUTIONS Colombo, SRI LANKA
Entrant Company LEO BURNETT SOLUTIONS Colombo, SRI LANKA
Advertising Agency LEO BURNETT SOLUTIONS Colombo, SRI LANKA

Credits

Name Position
N/A Chief Creative Officer
Subhash Pinnapola Executive Creative Director
N/A Creative Director
Eraj Wirasinha/Farzad Mohideen/Ranjana Amaradeva/Somasegeram Nadarajah/Malaka Samit Copywriter
Sithum Walter/Shayani Obeyesekera Art Director
Jehan Adahan/Kosala Wickramanayake/Pixel Morphy Photographer
Prasad Chaturanga Illustrator
N/A Typographer
N/A Art Buyer
N/A Account Supervisor
N/A Advertiser's Supervisor
N/A Producer
Selonica Nalawansa Account Manager
Arqam Azhar Planner
G. De Rose/D. Mather/M. Ilhamdeen/R. Perera/A. Amanulla/K.gunesekera/T. Siddiqqe/A. Azhar/A. Cooray Other Credits

Execution

During Vesak, Buddhism’s most revered celebration, SolarTherm, to show Sri Lankans the incredible potential of solar energy, built the world’s first solar powered Pandol, a large, brightly-lit traditional display that shares a lesson from the Buddha’s teachings.

English Translation of Main Headlines

Sri Lanka’s power supply is heavily dependent on fossil fuels and a steep rise in the cost of electricity in May 2013 brought protests. SolarTherm, the country’s leading solar cell provider, wanted to use this moment to show people the potential of solar power. To do this it built the world’s first solar powered Pandol, a traditional Buddhist display enhanced by dramatic lighting that shares a lesson from the Buddha’s teachings. Unveiled during Buddhism’s most revered day, the SolarTherm Pandol demonstrated to Sri Lankans that their own cultural heritage and the power of solar energy could light the way forward.