| Title | MORE FUN ALL OVER THE WORLD |
| Brand | DEPARTMENT OF TOURISM |
| Product / Service | TOURISM |
| Category | D01. Integrated Campaigns led by Outdoor |
| Entrant | BBDO GUERRERO Makati City, THE PHILIPPINES |
| Entrant Company | BBDO GUERRERO Makati City, THE PHILIPPINES |
| Advertising Agency | BBDO GUERRERO Makati City, THE PHILIPPINES |
| Name | Position |
|---|---|
| David Guerrero | Chief Creative Officer |
| David Guerrero | Executive Creative Director |
| Dale Lopez | Creative Director |
| Jao Bautista/Meggy De Guzman/Nikki Golez | Copywriter |
| Dale Lopez | Art Director |
| Paolo Acosta | Account Supervisor |
| Domingo Ramon C. Enerio Iii | Advertiser's Supervisor |
| Al Salvador | Producer |
| Iking Uy | Account Manager |
The Philippines ran outdoor ads in London, Paris, New York, Los Angeles, San Francisco, Dubai, Melbourne and Seoul. These ads ran in airports and train stations, and on billboards and buses. And the placement always dictated the humor of the ad. People who encountered them were driven to consider that where they were and what they were doing was more fun in the Philippines. And the best part was that these ads were adapted from a few of the more than 70,000 memes that ordinary Filipinos made for "It's more fun in the Philippines." This made the ads personal invitations to visit the Philippines.