| Title | AIR CAP |
| Brand | I4U |
| Product / Service | SAFETY CYCLING WITH HELMET CAMPAIGN |
| Category | B17. Public Service, Charity & Fund Raising |
| Entrant | McCANN WORLDGROUP KOREA Seoul, SOUTH KOREA |
| Entrant Company | McCANN WORLDGROUP KOREA Seoul, SOUTH KOREA |
| Advertising Agency | McCANN WORLDGROUP KOREA Seoul, SOUTH KOREA |
| Name | Position |
|---|---|
| Junghyun Ashley Shon | Executive Creative Director |
| Junghyun Cho/Sangjin Kim | Creative Director |
| Yongho Jo | Copywriter |
| Sangjin Kim/Sangju Kim | Art Director |
| Jongchul Baik (From Para Communications) | Photographer |
| Sungwoo Bae (From Pixelcom) | Illustrator |
| Sukjoon Jang | Advertiser's Supervisor |
Save your head from bursting. www.I4Ubike.com. This is a three-dimensional poster with air-cap that pops easily when squeezed with our fingers and is an imagery of the cyclers' head. Considering the escalation of the bicycle trend and the number of bicycles sold in Korea, the culture of ‘safety bicycle riding’ has not been established yet, and so we are tending to begin this movement of riding bicycles safety with helmets.