Title | BOYSEN AUDIO GUIDE |
Brand | PACIFIC PAINT (BOYSEN) PHILIPPINES |
Product / Service | BOYSEN KNOX OUT |
Category | C05. Transit |
Entrant | TBWA\SANTIAGO MANGADA PUNO Makati City, THE PHILIPPINES |
Entrant Company | TBWA\SANTIAGO MANGADA PUNO Makati City, THE PHILIPPINES |
Advertising Agency | TBWA\SANTIAGO MANGADA PUNO Makati City, THE PHILIPPINES |
Name | Position |
---|---|
Melvin M. Mangada | Chief Creative Officer |
Jake Tesoro | Creative Director |
Nino Reyes | Copywriter |
Jake Tesoro | Art Director |
Agency: Sunny Lucero/Cheese Bagnes/ | Producer |
Print Producer: Dennis Carlos/Final Artist: Romar Quiroz | Other Credits |
Audio Guide for a 24km. art gallery People love Boysen’s Project EDSA—the massive highway murals created by international artists. It project received widespread media coverage but a lot of people are still unaware that they’re painted with Boysen KNOxOUT—a special paint that cleans the air. To promote awareness we provided in-bus, museum-style audio guides for the projects. Geo-tagging software would turn the bus’s radio into an audio guide system that would inform commuters about an artworks, the artists and its pollution cleaning power.